Author: Nat

The Essential Guidelines
Version 1.0 - April 2016

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Toolkit

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This Saturday… Brand Guidelines
1. Programme Assets

1.1 Our Logo

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We are proud of our logo, It is what makes are show what it is. We use pulses to ’lead the way’ however when possible please use our logo with a background as this is lively and shows the nature of our programmes.
Our name gives away the premises of the show so this should be the very centre of the logo. The arrows should not be used on any type of formal document.
The I in This should be where the Saturday starts.
There is no ellipse (full stops) after the logo. The show is simply called ‘This Saturday’.

1.1 Our Logo

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1.3 Simple Logos

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1.4 Our Typeface

It is important that all of our programming looks the same. To do this we have selected just 1 font that will run across everything on the programme from emails to Logo, graphics to banners.
The typeface selected for ‘This Saturday…’ is Avenir. Take a look below
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For headings or writing with a font size of more than 30pt use “AvenirNext LT Pro Bold”. For all other uses please use “AvenirNext LT Pro Regular”
Even though this font is commercially available to avoid competition from other companies please do not release the name or give away this font to anybody. Please use it for business purposes.

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This Saturday… Brand Guidelines
2. Adding that Colour

2.1 Colour Palette

Consistency is important. When you design something we don’t want dull colours that don’t reflect our programme. Only use the colours below which have been carefully selected to be lively but not enough to jump out at you as if you we’re in a club. It shows a soft Saturday night with the family.

Saturday Blue
RGB: 64-127-226
Hex: 407FE2

Golden Yellow
RGB: 238-205-64
Hex: EECD40

Orange Lagoon
RGB: 226-102-64
Hex: E26640

Sea Blue
RGB: 82-172-162
Hex: 52ACA2

Fresh Air
RGB: 139-180-218
Hex: 8BB4DA